MODULE 01
Lawyer Marketing, Ethics & Digital Conduct
Visibility vs solicitation, professional credibility, Rule 36 awareness, confidentiality and digital conduct.
Professional Legal Skills • 24-Week Programme
Digital Marketing, Personal Branding & Practice Growth for Lawyers
Build a credible digital presence through an ethics-first system covering LinkedIn, websites, SEO, legal content, video, professional networking, enquiry management, analytics and responsible AI.
Educational programme only. No guarantee of clients, briefs, rankings, professional outcomes or income.
Duration
24 Weeks / 6 Months
Mode
Structured Online Learning
Workload
Approx. 4–6 Hours / Week
Curriculum
12 Modules / 24 Weekly Lessons
Practice
Assignments, Audits, Checklists & Capstone
Free Preview
Week 1 available in the LMS
Professional Conduct Comes First
Lawyers are not ordinary commercial advertisers. India-facing modules teach digital visibility through the lens of professional ethics, including restrictions on solicitation and advertising, confidentiality, factual claims and responsible social-media conduct. Rules vary across jurisdictions; implementation must always be checked against the rules applicable to the learner.
Who Should Join
Built specifically for the legal profession.
- ✓Advocates and independent practitioners
- ✓Law-firm partners and associates
- ✓Legal consultants and in-house professionals
- ✓Law graduates preparing to enter professional practice
- ✓Lawyers building a stronger professional digital presence
- ✓Legal professionals responsible for content or business development
What You Build
Finish with systems you can actually implement.
- →Build a consistent, factual and professional digital brand
- →Create a LinkedIn authority and networking system
- →Plan an information-first website and legal-content architecture
- →Research SEO topics and build an educational content pipeline
- →Create video, webinar and short-form educational content workflows
- →Develop relationship, referral and enquiry-management systems
- →Use AI and automation with verification and confidentiality controls
- →Complete a 90-day implementation roadmap with measurable KPIs
12 Modules • 24 Weeks
An end-to-end lawyer visibility and personal-brand curriculum.
MODULE 02
Niche, Positioning & Personal Brand Strategy
Audience mapping, practice positioning, brand narrative, factual credentials and authority signals.
MODULE 03
LinkedIn Authority & Professional Networking
Profile architecture, educational posting, thought leadership and relationship-led networking.
MODULE 04
Website, Profile Pages & Enquiry Experience
Information architecture, practice-information pages, trust design, disclaimers and enquiry UX.
MODULE 05
SEO & Discoverability for Legal Professionals
Search intent, keyword research, on-page SEO, technical basics and ethical discoverability.
MODULE 06
Legal Content Engine
Articles, newsletters, case explainers, editorial calendars, research verification and confidentiality controls.
MODULE 07
Video, YouTube, Webinars & Short-Form Education
Professional scripts, camera delivery, webinars, YouTube strategy and content repurposing.
MODULE 08
Social Media, Community & Referral-Led Growth
Platform strategy, professional communities, referrals and relationship systems.
MODULE 09
Enquiry Handling, CRM & Business Development
Ethical enquiry intake, follow-up, CRM, consultation preparation and client experience.
MODULE 10
Reputation, Paid Media Boundaries & Risk
Advertising restrictions, platform risks, reviews, claims, crisis response and confidentiality.
MODULE 11
AI, Automation & Analytics
Responsible AI, verification, workflow automation, dashboards and performance measurement.
MODULE 12
90-Day Lawyer Brand & Visibility Capstone
A complete implementation plan with channels, content, relationship systems, compliance gates and KPIs.
Capstone Outcome
Build your complete 90-day digital presence system.
The final project combines positioning, channel selection, a content calendar, website/SEO priorities, professional networking, enquiry handling, AI safeguards, ethics review gates and a KPI scorecard into one implementation plan.
Apply for the ProgrammeFAQ
Before you enrol
Is this course only about social media posting?
No. It covers professional positioning, ethics, LinkedIn, websites, SEO, content, video, networking, enquiry handling, reputation, analytics, responsible AI and a 90-day implementation capstone.
Does the programme teach lawyers to advertise or solicit clients in India?
No. India-facing lessons expressly address Bar Council professional-conduct restrictions. The programme focuses on education, factual professional information, responsible digital conduct and relationship-led professional development. Learners must verify the rules applicable to their jurisdiction before implementation.
Do I need prior digital-marketing experience?
No. The programme starts with foundations and progresses into practical implementation systems.
Will the course guarantee clients, briefs, rankings or income?
No. Lex Orbis Education provides education and skill development. Professional or commercial outcomes depend on many factors and are never guaranteed.
Lex Orbis Education
Founding batch enquiries are open.
24 weeks • 12 modules • practical assignments • 90-day capstone